# Stillwater Consulting

> Strategic Finance for Founders Who Are Building Something Real

Stillwater Consulting provides hands-on, personalised financial support for startup founders — from setting up clean books to building fundraising models and acting as a Fractional CFO.

## About

Founded by Shalini Gupta. Hands-on, personalised financial support from someone who has seen and solved challenges inside fast-paced, high-growth startups. Stillwater is founder-led, meaning you work directly with Shalini — not a junior analyst.

**Track record:**
- $1M+ capital raised across client engagements
- $7M+ P&L managed
- Clients in Singapore and India

## Who This Is For

Founders and small business owners who:
- Have revenue but no clear picture of margins, runway, or financial health
- Have outgrown their basic financial setup (misclassified accounts, GST errors, messy books)
- Are making big decisions — pricing, hiring, fundraising — without proper financial models
- Are expanding from India into Singapore

## Services

### 1. Company Incorporation
One-time setup for founders registering in Singapore.
- Price: S$500
- Includes: ACRA registration, registered address, company secretary, nominee director (if needed)

### 2. Account Cleanup / Books Rescue
For businesses with messy or outdated books that need a clean slate.
- Audit and fix miscategorised transactions
- Reconcile bank accounts and GST records
- Deliver clean, investor-ready financials

### 3. Fundraising Support
For founders raising their first or next round.
- Build financial models and projections
- Prepare investor-ready decks and data rooms
- Support due diligence and financial Q&A

### 4. Strategic Finance / Fractional CFO
Ongoing strategic finance support — from monthly reporting to board-level strategy.
- **Finance Advisory**: Monthly reporting, KPI dashboards, cash flow management
- **Finance Roadmap**: One-time strategic plan for the next 12–24 months
- **Fractional CFO**: Part-time embedded finance leadership

### 5. India to Singapore Expansion
Dedicated support for Indian entrepreneurs setting up in Singapore.
- Entity setup and regulatory compliance
- Cross-border accounting and tax considerations
- Banking and payments infrastructure guidance

## Contact

- **Website**: https://stillwaterconsulting.sg
- **Book a call**: Available via the website contact section (Cal.com integration)
- **Contact form**: Available on the website homepage

## Location

Singapore (serving founders in Singapore and India)